The future of fashion

Posted by Mike Walsh

Aug 18, 2019 3:07:40 AM

Simon Lock

 

I met Simon in the late nineties in Sydney when he had just started Australian Fashion Week. After the huge success of that event, he sold the business to IMG International, and went on to found Ordre, a business-to-business online wholesale marketplace for luxury designers, which has recently taken on Alibaba Group as a strategic investor. Catching up at his office in London, we had a fascinating chat about the use of AR/VR by global fashion buyers, the challenges of serving dynamic global consumer markets, the emergence of algorithmic fashion design and how AI will change the future of retail.

 

CATEGORY: Marketing, Global

How to create a culture of data-driven decision making

Posted by Mike Walsh

Feb 3, 2019 8:01:00 PM

Kshira Saagar

 

For retailers, being data-driven in the 21st century is not a luxury but a matter of survival. Everything is measurable: from engagement to purchase patterns - and that demands leaders capable of being both creative and analytical when it comes to integrating data into their decision-making process. To explore this challenge, I spoke with Kshira Saagar, Head of Analytics and Data Sciences at The Iconic, one of Australia’s leading online retailers. Previously at Datalicious and Fairfax, Saagar was responsible for institutionalizing data-driven analytics across the company’s core competencies and building next-generation analytical products for his organization.

CATEGORY: Retail, Marketing

Anticipating the future consumer

Posted by Mike Walsh

Aug 6, 2018 3:36:41 PM

Martin Raymond

 

Martin Raymond is one of the world’s most respected consumer forecasters. He is the co-founder of The Future Laboratory, is editor-in-chief of Viewpoint magazine and LS:N Global, the online lifestyle news and consumer insight portal. Author of a number of books including ‘The Tomorrow People’ and ‘The Trend Forecaster’s Handbook’, he has a unique perspective on the skills required to anticipate consumer behavior. Visiting him in their London headquarters, and provisioned with a very English cup of tea, we spoke about the evolution of the ‘business of the future’, and how the algorithmic age is creating new challenges for understanding and building trust with customers.

 

CATEGORY: Marketing, Customers

Small data, brands and why leaders should sleep with their customers

Posted by Mike Walsh

Jan 28, 2018 12:00:00 AM

Martin

 

Martin Lindstrom is one of the world’s foremost experts on building brands. Author of six best-selling books, and acclaimed by Time Magazine as one of the “World’s 100 Most Influential People”, Martin’s expertise is in the areas of consumer psychology, marketing, brands, and neuro-scientific research. I first met Martin many years ago, at the beginnings of the digital revolution in Australia - so it seemed appropriate that we re-connected once again at a cafe in Bondi Beach. We spoke about his new book, Small Data, and why it is better to gain insight through small observations of how people behave, rather than a blind devotion to big data. Make sure you listen through to the end of the podcast, when Martin outlines the 3 key actions that traditional brands need to take in order to re-invent themselves for the future.

 

CATEGORY: Retail, Marketing

The authentic truth of your brand

Posted by Mike Walsh

Nov 20, 2017 5:48:48 AM

Bruce Turkel.jpg

 

In an age of multiplying devices, platforms and social media channels - it can be tempting to forget the classic lessons of marketing and branding. On a recent trip to Miami, I caught up with Bruce Turkel, an author and marketing guru who has helped some of the world’s leading brands including Hasbro, Nike, American Express and Citicorp. We chatted about the challenges of marketing in this new fluid digital environment, and why some things - like discovering the authentic truth of your brand - will never change.

 

CATEGORY: Marketing, Customers