Small data, brands and why leaders should sleep with their customers

Posted by Mike Walsh

Jan 28, 2018 12:00:00 AM

Martin

 

Martin Lindstrom is one of the world’s foremost experts on building brands. Author of six best-selling books, and acclaimed by Time Magazine as one of the “World’s 100 Most Influential People”, Martin’s expertise is in the areas of consumer psychology, marketing, brands, and neuro-scientific research. I first met Martin many years ago, at the beginnings of the digital revolution in Australia - so it seemed appropriate that we re-connected once again at a cafe in Bondi Beach. We spoke about his new book, Small Data, and why it is better to gain insight through small observations of how people behave, rather than a blind devotion to big data. Make sure you listen through to the end of the podcast, when Martin outlines the 3 key actions that traditional brands need to take in order to re-invent themselves for the future.

 

CATEGORY: Retail, Marketing

The authentic truth of your brand

Posted by Mike Walsh

Nov 20, 2017 5:48:48 AM

Bruce Turkel.jpg

 

In an age of multiplying devices, platforms and social media channels - it can be tempting to forget the classic lessons of marketing and branding. On a recent trip to Miami, I caught up with Bruce Turkel, an author and marketing guru who has helped some of the world’s leading brands including Hasbro, Nike, American Express and Citicorp. We chatted about the challenges of marketing in this new fluid digital environment, and why some things - like discovering the authentic truth of your brand - will never change.

 

CATEGORY: Marketing, Customers

Messaging, chatbots and other secrets of the Chinese digital ecosystem

Posted by Mike Walsh

Jun 18, 2017 10:03:02 AM

William Bao Bean.jpg

 

I met William almost ten years ago when he was a technology analyst in Hong Kong, and I was consulting for Star TV. The Chinese Internet was already rapidly evolving then, and now, a decade later, the combination of a sophisticated technology, a mobile-first culture and relative isolation behind a national firewall, has led to a vastly different digital ecosystem. Based in Shanghai, William is now an Investment Partner at SOSV and the Managing Director of Chinaccelerator. William joined SOSV from SingTel Innov8 where he was the Managing Director supporting China investment activities. Previously William was a Partner at Softbank China & India Holdings, an early stage venture capital firm backed by Softbank of Japan and Cisco.

 

CATEGORY: Marketing, Global

Global change, truthful Consumerism and thriving in an age of uncertainty

Posted by Mike Walsh

Jun 10, 2017 1:57:18 PM

David Mattin.jpg

 

Whether it be Brexit, terrorism or a tumultous general election - the UK seems to be a crucible for many of the global forces that threaten to overturn the status quo. To get a better sense of what all that might mean for 21st century companies - I caught up with David Mattin in London. David is the Head of Trends & Insights at TrendWatching. Previously a writer at The Times, David’s work has appeared everywhere from Fast Company to the Guardian to Google Think Quarterly. We spoke about his latest research on ‘truthful consumerism’ and how leaders can try and navigate a time of such rapid, and unpredictable change.

 

CATEGORY: Marketing, Global

Media, content and the escalating war for attention

Posted by Mike Walsh

Jun 4, 2017 6:42:28 AM

Chris Van Noy.jpg

 

Chris is a thought leader in the media industry. He previously ran strategy for the global content infrastructure business known as Akamai, and over the last 12 years, has sourced, negotiated and closed high level media and technology deals and partnerships for companies such as NBC Universal, Hulu, ESPN, ABCNews, Microsoft, 24/7 Real Media and Disney. Over breakfast in NYC, I did my best to gain a crash course in the new economics of attention, and the secret infrastructure that makes today’s streaming platforms possible. 

 

CATEGORY: Marketing, Media & Entertainment