The authentic truth of your brand

Posted by Mike Walsh

Nov 20, 2017 5:48:48 AM

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In an age of multiplying devices, platforms and social media channels - it can be tempting to forget the classic lessons of marketing and branding. On a recent trip to Miami, I caught up with Bruce Turkel, an author and marketing guru who has helped some of the world’s leading brands including Hasbro, Nike, American Express and Citicorp. We chatted about the challenges of marketing in this new fluid digital environment, and why some things - like discovering the authentic truth of your brand - will never change.

 

CATEGORY: Marketing, Customers

How to ask better questions

Posted by Mike Walsh

Nov 12, 2017 9:30:47 PM

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Sometimes the hardest thing for any leader to do, is to actually do nothing and just listen. For Michael Bungay Stanier, a bestselling author and a world-leading expert on coaching - the best way to engage someone in a meaningful conversation is to know the right questions to ask. Speaking with me over a coffee in Toronto, Michael (who left Australia 25 years ago to be a Rhodes Scholar at Oxford University) explained the 7 simple questions that leaders should start with, and that where explored in his latest book, ‘The Coaching Habit’. My own question was perhaps a little more troubling: why will coaching still be important in the algorithmic, AI-dominated companies of tomorrow?

 

CATEGORY: Leadership, Talent

Transformation, teleportation and the secret history of America

Posted by Mike Walsh

Nov 6, 2017 11:32:15 AM

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I was in LA over Halloween, and so took the opportunity to look up one of my favorite genre-bending, sci-fi authors - Peter Clines. Peter has a number of brilliant books including ’14’, ‘The Fold’, and his latest, ‘Paradox Bound’, which he originally pitched to his agent as a cross between Neil Gaiman’s ‘Neverwhere’ and ‘Cannonball Run’. Growing up in Stephen King's hometown of Maine, his first epic novel at the age of eight was ‘Lizard Men From The Center of The Earth’. In the bright glare of the LA sun, we spoke at length about a wide range of geeky topics from time-travel to teleportation, evil stars to parallel universes and of course, the secret occult history of America. 

 

CATEGORY: Innovation, Arts & Culture

AI, smart homes, and the new battle for the living room

Posted by Mike Walsh

Oct 30, 2017 6:25:48 PM

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The war for the living room used to be simple: influence whoever was in charge of the family TV remote. With the rise of the Internet of Things, smart speakers, and AI-enabled home automation systems - the home itself has become the next computing platform. To get a handle on what the future of smart homes might look like, I caught up with Alex Capecelatro in LA. Alex started his career as a research scientist for NASA, the Naval Research Lab, and Sandia National Lab. He later joined Fisker Automotive, ran his own startup, At The Pool, before creating Josh.ai, an AI agent for the home.

 

CATEGORY: Technology, Events & Meetings

Empathy, curiosity and the persistently human future of work

Posted by Mike Walsh

Oct 22, 2017 7:06:55 PM

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If, at first, you are unconvinced of Dr Fox’s biographical assertion that he is a ‘modern day wizard-rogue’, you will certainly, when presented in the flesh, be assured by his impressive beard. Bestselling author of ‘The Game Changer’ and ‘How to Lead a Quest: a handbook for pioneering executives’, Jason is a thoroughly unconventional thinker on leadership, creativity and designing 21st century work environments. We caught up in London to talk about how we might need to reimagine the idea of work, in the post-algorithmic rubble of the robot job apocalypse.

CATEGORY: Leadership, Talent