---
title: Culture hacking, understanding Zappos and why NBA All-Star games are boring
description: Robert Richman in conversation with Mike Walsh
image: https://www.mike-walsh.com/hubfs/images/Between%20Worlds/Robert.jpg
---

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## [Culture hacking, understanding Zappos and why NBA All-Star games are boring](https://www.mike-walsh.com/podcast/robert-richman)

Posted by [Mike Walsh](https://www.mike-walsh.com/podcast/author/mike-walsh)

 Aug 8, 2015 12:00:00 AM

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![Robert](https://www.mike-walsh.com/hs-fs/hubfs/images/Between%20Worlds/Robert.jpg?width=5976&height=3992&name=Robert.jpg)

 

What does it take to create a great culture? If anyone knows, it is Robert Richman. He wrote the book on it, The Culture Blueprint, and after embedding himself at Zappos, co-founded Zappos Insights, the program that helps leaders learn the secrets behind the online shoe company’s game-changing employee culture. Over breakfast at the Mondrian Hotel in West Hollywood, we talked about the system dynamics of what connects people, why great cultures are noisy, how Zappos is able to constantly re-invent itself, creating a startup mentality inside big companies, the power of re-imagining meetings, and why culture is like an operating system.

 

 Topics: [Culture](https://www.mike-walsh.com/podcast/topic/culture), [Talent](https://www.mike-walsh.com/podcast/topic/talent)

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