With more than 200 inches of snow each year, and a good eight hour drive from a major city, Michigan Tech didn’t see many recruiters from outside of the Midwest. That didn’t seem right to Garrett Lord. Why should talent be located just in geographies closest to tech companies? After driving to college campuses across the country, he realized that student access to opportunities was universally unequal, and so along with Scott Ringwelski and Ben Christensen, decided to form Handshake to reinvent the college recruiting business. I caught up with Garrett in Las Vegas, to talk about how data might change the way companies find, recruit and manage talent in the future.