We talk about disruption all the time, but are we ready to embrace what that really means? Many companies set disruption as their goal, and even believe that by shaking up their market, they will achieve high levels of growth. For Charlene Li, leaders have all it all backwards. Disruption doesn't create growth; instead, growth creates disruption.

Charlene Li is the author of six books on innovation, digital transformation and leadership, including the New York Times bestseller, Open Leadership and co-author of the critically acclaimed book, Groundswell. Her latest book is the bestseller The Disruption Mindset. She is the Founder and Senior Fellow at Altimeter, a disruptive analyst firm acquired in 2015 by Prophet. Named one of the most creative people in business by Fast Company, Charlene is a graduate of Harvard College and Harvard Business School.

In this episode, you will learn

1. Newspapers, the first Internet Boom and why traditional media struggled to embrace the future (00:21)
2. Why creating an innovation division may by counterproductive (05:09)
3. How Adobe pulled off a disruptive transformation without losing their business (06:00)
4. The art of surviving a big bet, and how T-Mobile made theirs (07:48)
5. Why leaders should focus on their future customers, and where Facebook got it right and Myspace got it wrong (09:41)
6. How the pandemic changed the way we think about disruption (15:01)
7. The impact of disruption on jobs (19:50)
8. What it takes to create a movement for change in your organization (21:50)