What if the best way to come up with a brilliant plan for the future of your company was to hire a sci-fi writer? Ari Popper does just that. He connects companies with storytellers to create visions and prototypes of what the future of their products and customers might look like. Ari previously ran the market research company, Brainjuicer USA, but it was a science fiction writing course at UCLA that made him realise the power of creating compelling stories for companies. I was introduced to Ari after a speech I gave at Visa’s incredible new San Francisco headquarters. In the spirit of a Silicon Valley startup, Visa had commissioned Ari’s team to create an interactive, high impact data wall that provided a real time view into the company’s universe. When I visited him at their lab in Burbank, we chatted about the power bringing ideas from fiction to life as prototypes, comic books, and immersive installations.