Media, emotion-tech and the future of men

Posted by Mike Walsh

Sep 12, 2015 12:00:00 AM

Jack

 

I’ve hung out with Jack Myers in a bunch of strange places, from Mexico City to Oslo, and even on the outskirts of Las Vegas. He is one of the most original thinkers in the media space, and for many years, has provided the data and insights that US brands, agencies and content providers based their planning on. Jack is the author of four books including Reconnecting with Customers: Building Brands and Profits in The Relationship Age and Hooked Up Generation. He has been nominated for both an Academy Award and an Emmy Award for the documentary "Hank Aaron: Chasing the Dream." Catching up in New York, we spoke about the changing media patterns, the potential of emotion sensing technology, and his next book, The Future of Men: Masculinity in the Twenty-First Century.

CATEGORY: Marketing, Media & Entertainment

Heroes Reborn, YouTube celebrities, and starting a conspiracy to save the world

Posted by Mike Walsh

Aug 22, 2015 12:00:00 AM

Tim

 

‘Walk with me’, said Tim Kring, gesturing for me to follow him into the edit suite, where he and his team were busy putting the final touches on his new show, Heroes Reborn. If you were one of the 76 million people watched the original Heroes series during its three-and-a-half-year run, you would already know exactly who Tim is. Tim is one of Hollywood’s most successful writers and producers, best known for shows like Strange World, Crossing Jordan, and Touch. He is also an Emmy award winning pioneer in transmedia storytelling. When we finally sat down for a chat, we talked about the shifting behavior of TV audiences in the digital age, how the next generation think about entertainment, why interconnectedness is such a big theme in his work, and how he uses storytelling as a strategy to create social change.

 

CATEGORY: Marketing, Media & Entertainment

Kubrick, the economics of streaming, and why Arabs love Turkish TV shows

Posted by Mike Walsh

Jun 18, 2015 12:00:00 AM

Efe-1

 

Despite being the founder of arthouse movie streaming platform, Efe Cakarel, is not what you might call a conventional cinephile. He studied electrical engineering and computer science at MIT, got an MBA at Stanford and then worked at Goldman Sachs - before throwing it all in to dedicate himself to the world of film. In his office, situated in the heart of London’s Soho, and surrounded by old film posters, vinyl records and computer equipment - we talked about the influential behaviours of Asian consumers, the dynamism of emerging markets, the economics of online streaming and the paradox of infinite choice.

 

 

CATEGORY: Marketing, Media & Entertainment