‘Walk with me’, said Tim Kring, gesturing for me to follow him into the edit suite, where he and his team were busy putting the final touches on his new show, Heroes Reborn. If you were one of the 76 million people watched the original Heroes series during its three-and-a-half-year run, you would already know exactly who Tim is. Tim is one of Hollywood’s most successful writers and producers, best known for shows like Strange World, Crossing Jordan, and Touch. He is also an Emmy award winning pioneer in transmedia storytelling. When we finally sat down for a chat, we talked about the shifting behavior of TV audiences in the digital age, how the next generation think about entertainment, why interconnectedness is such a big theme in his work, and how he uses storytelling as a strategy to create social change.

Despite being the founder of arthouse movie streaming platform, Efe Cakarel, is not what you might call a conventional cinephile. He studied electrical engineering and computer science at MIT, got an MBA at Stanford and then worked at Goldman Sachs - before throwing it all in to dedicate himself to the world of film. In his office, situated in the heart of London’s Soho, and surrounded by old film posters, vinyl records and computer equipment - we talked about the influential behaviours of Asian consumers, the dynamism of emerging markets, the economics of online streaming and the paradox of infinite choice.