Martin Lindstrom is one of the world’s foremost experts on building brands. Author of six best-selling books, and acclaimed by Time Magazine as one of the “World’s 100 Most Influential People”, Martin’s expertise is in the areas of consumer psychology, marketing, brands, and neuro-scientific research. I first met Martin many years ago, at the beginnings of the digital revolution in Australia - so it seemed appropriate that we re-connected once again at a cafe in Bondi Beach. We spoke about his new book, Small Data, and why it is better to gain insight through small observations of how people behave, rather than a blind devotion to big data. Make sure you listen through to the end of the podcast, when Martin outlines the 3 key actions that traditional brands need to take in order to re-invent themselves for the future.

I first met the writer Molly Flatt in Bogota, Colombia a number of years ago, but to continue our discussion on the future of books and publishing, we arranged to meet in an equally interesting, although somewhat less exotic, bar in Fitzrovia, London. A prolific journalist and researcher into digital trends, Molly is the Associate Editor for FutureBook, Digital Editor for PHOENIX magazine and Associate Editor for the Memo, and writes regularly for publications such as the BBC and the Guardian. Her debut novel is entitled The Charmed Life of Alex Moore.

Peter Sheahan is one of the smartest people I know, and the perfect choice for our first podcast guest of 2018. An expert on business transformation, he runs Karrikins Group with staff in more than 23 cities across seven countries. He is the author of seven bestselling books, including the recently released ‘Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice’. When our paths crossed again recently, we caught up over a meal and spent some time debating recent market moves by players like Amazon and CVS, and what it really takes for established companies to fundamentally reinvent themselves.

The new luxury consumer has never been more different. They're younger. They're more connected. They're more global, and more demanding of brands than at any time in history. With over 70 brands in their portfolio, LVMH is the world’s leading luxury conglomerate, and at the forefront of innovation when it comes to exploring what a digital luxury experience might entail in the future. To get a better understanding of how that might play out in the next few years, I caught up with Mohamed Marfouk, Global Operations Director of LVMH at their headquarters in Paris.

In an age of multiplying devices, platforms and social media channels - it can be tempting to forget the classic lessons of marketing and branding. On a recent trip to Miami, I caught up with Bruce Turkel, an author and marketing guru who has helped some of the world’s leading brands including Hasbro, Nike, American Express and Citicorp. We chatted about the challenges of marketing in this new fluid digital environment, and why some things - like discovering the authentic truth of your brand - will never change.