Anticipating the future consumer

Posted by Mike Walsh

Aug 6, 2018 3:36:41 PM

Martin Raymond

 

Martin Raymond is one of the world’s most respected consumer forecasters. He is the co-founder of The Future Laboratory, is editor-in-chief of Viewpoint magazine and LS:N Global, the online lifestyle news and consumer insight portal. Author of a number of books including ‘The Tomorrow People’ and ‘The Trend Forecaster’s Handbook’, he has a unique perspective on the skills required to anticipate consumer behavior. Visiting him in their London headquarters, and provisioned with a very English cup of tea, we spoke about the evolution of the ‘business of the future’, and how the algorithmic age is creating new challenges for understanding and building trust with customers.

 

CATEGORY: Customers, Marketing

Small data, brands and why leaders should sleep with their customers

Posted by Mike Walsh

Jan 28, 2018 12:00:00 AM

Martin

 

Martin Lindstrom is one of the world’s foremost experts on building brands. Author of six best-selling books, and acclaimed by Time Magazine as one of the “World’s 100 Most Influential People”, Martin’s expertise is in the areas of consumer psychology, marketing, brands, and neuro-scientific research. I first met Martin many years ago, at the beginnings of the digital revolution in Australia - so it seemed appropriate that we re-connected once again at a cafe in Bondi Beach. We spoke about his new book, Small Data, and why it is better to gain insight through small observations of how people behave, rather than a blind devotion to big data. Make sure you listen through to the end of the podcast, when Martin outlines the 3 key actions that traditional brands need to take in order to re-invent themselves for the future.

 

CATEGORY: Retail, Marketing

The authentic truth of your brand

Posted by Mike Walsh

Nov 20, 2017 5:48:48 AM

Bruce Turkel.jpg

 

In an age of multiplying devices, platforms and social media channels - it can be tempting to forget the classic lessons of marketing and branding. On a recent trip to Miami, I caught up with Bruce Turkel, an author and marketing guru who has helped some of the world’s leading brands including Hasbro, Nike, American Express and Citicorp. We chatted about the challenges of marketing in this new fluid digital environment, and why some things - like discovering the authentic truth of your brand - will never change.

 

CATEGORY: Marketing, Customers

Messaging, chatbots and other secrets of the Chinese digital ecosystem

Posted by Mike Walsh

Jun 18, 2017 10:03:02 AM

William Bao Bean.jpg

 

I met William almost ten years ago when he was a technology analyst in Hong Kong, and I was consulting for Star TV. The Chinese Internet was already rapidly evolving then, and now, a decade later, the combination of a sophisticated technology, a mobile-first culture and relative isolation behind a national firewall, has led to a vastly different digital ecosystem. Based in Shanghai, William is now an Investment Partner at SOSV and the Managing Director of Chinaccelerator. William joined SOSV from SingTel Innov8 where he was the Managing Director supporting China investment activities. Previously William was a Partner at Softbank China & India Holdings, an early stage venture capital firm backed by Softbank of Japan and Cisco.

 

CATEGORY: Marketing, Global

Global change, truthful Consumerism and thriving in an age of uncertainty

Posted by Mike Walsh

Jun 10, 2017 1:57:18 PM

David Mattin.jpg

 

Whether it be Brexit, terrorism or a tumultous general election - the UK seems to be a crucible for many of the global forces that threaten to overturn the status quo. To get a better sense of what all that might mean for 21st century companies - I caught up with David Mattin in London. David is the Head of Trends & Insights at TrendWatching. Previously a writer at The Times, David’s work has appeared everywhere from Fast Company to the Guardian to Google Think Quarterly. We spoke about his latest research on ‘truthful consumerism’ and how leaders can try and navigate a time of such rapid, and unpredictable change.

 

CATEGORY: Marketing, Global

Media, content and the escalating war for attention

Posted by Mike Walsh

Jun 4, 2017 6:42:28 AM

Chris Van Noy.jpg

 

Chris is a thought leader in the media industry. He previously ran strategy for the global content infrastructure business known as Akamai, and over the last 12 years, has sourced, negotiated and closed high level media and technology deals and partnerships for companies such as NBC Universal, Hulu, ESPN, ABCNews, Microsoft, 24/7 Real Media and Disney. Over breakfast in NYC, I did my best to gain a crash course in the new economics of attention, and the secret infrastructure that makes today’s streaming platforms possible. 

 

CATEGORY: Media & Entertainment, Marketing

Fake news, paid content and the enduring appeal of newsprint

Posted by Mike Walsh

May 21, 2017 3:17:18 PM

Juan Senor.jpg

 

Juan Senor is somewhat of an international man of mystery. We met in Guayaquil in Ecuador, but it was in the more salubrious settings of the Oxford and Cambridge Club in London that we re-connected most recently. A former foreign affairs reporter and business program host, conversant in six languages, and a partner in a consulting firm that helps newspapers reinvent themselves, Juan had just returned from an expedition in Antartica to study climate change. An appropriate context, perhaps, for our discussion about what the ailing print media industry might do to also save itself.

 

CATEGORY: Media & Entertainment, Marketing

Gaming and what the rise of professional eSports means for 21st century brands

Posted by Mike Walsh

May 6, 2017 5:09:37 AM

Nikolaj Nyholm.jpg

 

Nikolaj Nyholm is one of the most prolific European entrepreneurs and investors. When I first met him many years ago, he was on the verge of selling his pioneering image recognition company, Polar Rose, to Apple. Previously, he also founded Speednames/Ascio (acquired by Group NBT) and Imity (acquired by Zyb/Vodafone). Nikolaj’s new passion is gaming. His latest venture is RFRSH, an esports marketing and media rights company working with a growing number of the best player-owned esports teams including Astralis, Godsent, Heroic, and Norse. I caught up with Nikolaj at his brand new elite, training facility in Copenhagen to talk about the future of professional gaming, digital branding and the art of avoiding tilting. 

 

CATEGORY: Gaming, Marketing

Memory hacking, algorithmic cruelty and why AI systems are better with imperfection

Posted by Mike Walsh

Oct 8, 2016 12:00:00 AM

Julia Shaw-1

 

Memory has also fascinated me - from the stories of the memory palaces of famous classical orators and artists, to the vast armada of 21st century tools that allow us to capture, process and share moments in our lives. In London for a few days, I met up with Dr Julia Shaw, who is a senior lecturer and researcher in the Department of Law and Social Sciences at London South Bank University. Author of "The Memory Illusion”, and a frequent speaker at technology conferences including a tedX event at Burning Man this year - she is more curiously known as a ‘memory hacker’. Julia’s research focuses on false memories, and in 2015 she published a study with Stephen Porter in which she succeeded to get 70% of the participants to falsely remember a crime from their past. Over a cup of tea in the lobby of the Edition Hotel, she explained the art of manipulating memory, how the way we remember things is shaped by modern technology and algorithms, and why AI designers are so interested in the imperfect nature of human cognition.

 

CATEGORY: Marketing, Leadership

Brands, Latin America and the secrets of Spanish creativity

Posted by Mike Walsh

Jul 23, 2016 12:00:00 AM

Andy Stalman

 

Andy Stalman is an expert in launching and nurturing brands in Latin America. Author of “Brandoffon. Branding the Future” and CEO of Cato Partners Europe & LatAm, he also lectures as a visiting professor at a number of business schools and companies worldwide. We have spoken and shared meals together a number of times, from Bogota to Madrid, and I was keen to get his views on the challenges of engaging Hispanic consumers, as well as the secrets behind successful Spanish companies like Zara and Santander.

CATEGORY: Marketing, Global