Gaming and what the rise of professional eSports means for 21st century brands

Posted by Mike Walsh

May 6, 2017 5:09:37 AM

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Nikolaj Nyholm is one of the most prolific European entrepreneurs and investors. When I first met him many years ago, he was on the verge of selling his pioneering image recognition company, Polar Rose, to Apple. Previously, he also founded Speednames/Ascio (acquired by Group NBT) and Imity (acquired by Zyb/Vodafone). Nikolaj’s new passion is gaming. His latest venture is RFRSH, an esports marketing and media rights company working with a growing number of the best player-owned esports teams including Astralis, Godsent, Heroic, and Norse. I caught up with Nikolaj at his brand new elite, training facility in Copenhagen to talk about the future of professional gaming, digital branding and the art of avoiding tilting. 

 

CATEGORY: Gaming, Marketing

Mobile gaming, galapagos phones and the rise of LINE

Posted by Mike Walsh

Jul 12, 2015 12:00:00 AM

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Visiting Tokyo is like stepping off a subway station into a parallel universe of strange technologies, animated characters and perfectly wrapped pieces of fruit. Long before the iPhone existed, Japan led the world in smartphone technology and gaming. To this day, it remains a primordial soup of emerging consumer trends and digital innovations. One of my key contacts in Tokyo is Serkan Toto. German by birth, he has been based in Japan since 2004 and runs a game industry consultancy called Kantan Games. I’m not the only one to enjoy talking to Serkan - he has been quoted everywhere from the New York Times to Techcrunch. In our conversation we chatted about the future of mobile games, the curious persistence of flip phones in Japan, and why a Korean communications company decided to incubate the global messaging hit, LINE, in the country that infamously asked the world to say, Hello Kitty.

 

CATEGORY: Gaming, Global