Anticipating the future consumer

Posted by Mike Walsh

Aug 6, 2018 3:36:41 PM

Martin Raymond

 

Martin Raymond is one of the world’s most respected consumer forecasters. He is the co-founder of The Future Laboratory, is editor-in-chief of Viewpoint magazine and LS:N Global, the online lifestyle news and consumer insight portal. Author of a number of books including ‘The Tomorrow People’ and ‘The Trend Forecaster’s Handbook’, he has a unique perspective on the skills required to anticipate consumer behavior. Visiting him in their London headquarters, and provisioned with a very English cup of tea, we spoke about the evolution of the ‘business of the future’, and how the algorithmic age is creating new challenges for understanding and building trust with customers.

 

CATEGORY: Customers, Marketing

The authentic truth of your brand

Posted by Mike Walsh

Nov 20, 2017 5:48:48 AM

Bruce Turkel.jpg

 

In an age of multiplying devices, platforms and social media channels - it can be tempting to forget the classic lessons of marketing and branding. On a recent trip to Miami, I caught up with Bruce Turkel, an author and marketing guru who has helped some of the world’s leading brands including Hasbro, Nike, American Express and Citicorp. We chatted about the challenges of marketing in this new fluid digital environment, and why some things - like discovering the authentic truth of your brand - will never change.

 

CATEGORY: Marketing, Customers

How to make TV shows for Netflix, the British royal family, and why bad weather makes for creative genius

Posted by Mike Walsh

Sep 10, 2017 1:48:01 PM

Andy Harries.jpg

 

Andy Harries runs Left Bank Pictures - which, if you happen to love shows like the Crown, Outlander, Strike Back, Cold Feet or Prime Suspect - is probably responsible for much of your time spent staring happily at a screen. Andy and I met when I was running a strategy workshop for Sony Pictures Television in London. Catching up over a cup of tea, we chatted about how the rise of ‘OTT’ entertainment brands is changing the business of television, what it was like to raise teenager kids who became overnight YouTube stars, and the strange, dark corners of British creativity.

 

CATEGORY: Media & Entertainment, Customers

Uncertainty, wealth and the future of financial advice

Posted by Mike Walsh

Feb 19, 2017 11:26:28 AM

Carl Richards.jpg

 

If you have ever picked up a copy of the New York Times, you have probably come across one of Carl Richards and his insightful, back-of-the-napkin drawings and posts that illuminate the basics of money. A financial planner, and author of The One-Page Financial Plan: A Simple Way to Be Smart About Your Money and The Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money - Carl is a fascinating thinker on the future of wealth. We spoke about his latest research on uncertainty, financial planning for freelancers, and why human advisors will remain relevant even in an age of algorithms.

 

CATEGORY: Financial Services, Customers

Tech bubbles, status anxiety and the dynamics of wealthy families

Posted by Mike Walsh

Oct 16, 2016 12:00:00 AM

Eric Schoenberg-1

 

I had an interesting coffee with Eric Schoenberg in New York recently. He is an adjunct professor who teaches about family wealth at the Wharton School of the University of Pennsylvania, and also a member of a group known as the Patriotic Millionaires, who believe counter-intuitively, that he and other wealthy people, should be made to pay more tax. Facts like that twenty Americans own more wealth than half the population bother him, and are a reason why he believes that the US system is in need of reform. Eric saw first hand the effects of greed and wealth on human decision making. Having been involved in the first dotcom boom during the nineties at Broadview International, and the experience had led him to conducting research on the psychology of money and asset market bubbles. Since then he has taught behavioural economics and leadership at Columbia Business School, NYU's Stern School of Business, and the Haas Business School of the University of California at Berkeley. We reminisced about the strange digital tulip-mania of the late 90s, and why in the midst of a bubble people seem want to take on more risk even though they feel like they are making a lot of money.

 

CATEGORY: Financial Services, Customers

Addiction, ludic loops and why smartphones are mobile ‘Skinner boxes’

Posted by Mike Walsh

Oct 2, 2016 12:00:00 AM

Natasha Schull

 

With every new connected device, messaging application or digital service that enters our lives - it becomes increasingly difficult to resist the seductive lure of technology on our attention. For Natasha Schull, a cultural anthropologist and associate professor in the Department of Media, Culture, and Communication at New York University, the addictive nature of devices, whether slot machines or smart phones, is no accident. In her recent book, ADDICTION BY DESIGN: Machine Gambling in Las Vegas, she explored the relationship between technology design and the experience of addiction. Her next book, KEEPING TRACK: Personal Informatics, Self-Regulation, and the Data-Driven Life concerns the rise of digital self-tracking technologies and the new modes of introspection and self-governance they engender. Meeting up in Soho, New York - we spoke about the nature of addiction and what makes the design of a particular technology so enthralling, the strange trance-like states that gamblers experience, the quantification of work and life, and why smartphones are a kind of ‘Skinner box’.

 

CATEGORY: Research, Customers

Sharing, authenticity and the art of staying human

Posted by Mike Walsh

Jul 8, 2016 12:00:00 AM

Bryan Kramer

 

Bryan Kramer is one of the most social people around - not only in person, but with over 300,000 fans and followers, a maven in the personal branding and marketing space. His latest book, “Shareology: How Sharing is Powering the Human Economy”, explores the history, art and science of sharing, and illustrates why sharing is what gives us a unique competitive advantage as individuals and brands. In a unique sharing experiment conducted in his recent TED Talk @ IBM titled “Why Sharing is Reimagining Our Future”, Bryan witnessed the true power of sharing when inspiration combined itself with reach and technology. The results were stunning – 21 million impressions in just 4 hours, spanning the globe to over 10 countries. We caught up to chat about why remembering human values is so important for brands and leaders, as they try and design authentic communications.

 

CATEGORY: Marketing, Customers

Head-fi, the emotional impact of analogue music and the birth of Shinola Audio

Posted by Mike Walsh

Jun 16, 2016 12:00:00 AM

Alex_Rosson

 

Alex Rosson is a legend in the music business, having founded one of the world’s best headphone brands, Audeze, and is now responsible for starting up a new audio division for Detroit based watch and lifestyle brand, Shinola. I met up with Alex at the famous Village recording studios in West Los Angeles. The Village has been home to most of the greatest names in rock, from The Doors to Guns N’ Roses, Coldplay to Lady Gaga. The room we recorded this interview in was the same used to produce the classic album, Aja by Steely Dan. Alex and I talked about the origins of digital cinema, the rise of the head-fi movement, why listening to analogue music is good for you, and his plans for the launch of Shinola Audio. Listen out for the fun cameo from Alex’s uncle (the owner of the studio) and who makes a grand entrance at the end of the interview.

 

CATEGORY: Media & Entertainment, Customers

The future of books, female entrepreneurs and why more kids should play Minecraft

Posted by Mike Walsh

May 13, 2016 12:00:00 AM

Eileen

 

When I wrote my last book, ‘The Dictionary Of Dangerous Ideas’, I wanted to find a platform that represented the future, rather than the dusty past of publishing. That brought me to Blurb, and many years later to their offices in San Francisco where I met up with their founder, Eileen Gittins. Starting her career in imaging at Eastman Kodak, Eileen left to found a number of successful digital companies before coming up with the idea of creating a simple digital platform for authors to produce high quality books. We spoke about where books will go in the future, how games like Minecraft help teach kids computational thinking, and what can be done to encourage more young women to become entrepreneurs.

CATEGORY: Media & Entertainment, Customers

Spotting trends, why experiences are viral and the algorithms that run Swedish rail

Posted by Mike Walsh

Mar 18, 2016 12:00:00 AM

Henry

 

Henry Mason spends his days trying to figure out what consumers might want next. Author of the book ‘Trend-Driven Innovation’ and head of the research firm, Trendwatching, he and his team scour the world for new ideas, business model innovation and the impact of disruptive technologies. Over a cup of tea in London, we spoke about the viral impact of great experience design, how to look outside your frame of reference, why the most powerful trends cross demographics, and the human needs that will shape the future of virtual reality, AI and machine learning.

 

CATEGORY: Marketing, Customers