A World Transformed By Consumer Connectedness

Posted by Mike Walsh

Oct 6, 2010 12:21:00 PM

Research News

Mike Walsh, author, CEO of research agency Tomorrow and a specialist on the digital future, is a keynote speaker at the 2010 national conference Eyes Wide Open in September. He spoke to Research News about what the world's digital future might look like - and it may be coming fromn a different direction than the one you'd expect. Brazil, Russia, India and China, will the interesting countries to watch in the next few years for digital innovations, according to futurist Mike Walsh. But first, he says, we need to go baxk to the past... 

Walsh has picked 1994 as a world turning point for networked and connected behaviours. People born post- 1994 have never experieneced a world without the world wide web - and thus have a completely different mentality than that of previous generations when it comes to buying things or being influenced by advertising.  

This article appear in ‘Research News’.

Research News

Topics: Australia