Almost every industry today is undergoing a radical reimagining. Yet simple catchphrases like 'strategic pivot' and 'disruptive innovation' do little to encapsulate the complex challenges that organizations face in the accelerated world unleashed by the pandemic. The problem is particularly acute for technology companies. When decision-makers are inundated with marketing hype, white papers, and all-encompassing positioning statements, how do you articulate the specific value you bring while also being engaging, relevant, and insightful?