Law graduate Mike Walsh endured 10 rounds of interviews and an exhaustive series of tests before he was offered the prize of a job with McKinsey & Co. It was 1999 and this was to be his ticket to a bright future – but he turned it down. Instead, he jumped on a plane for the United States, enthralled by the possibilities offered by the development of the internet. In that heady time of start-ups, it took little time for lunch in New York with a friend to be converted to an offer to head the Australian office of research company Internet.com (later, Jupiter Research).