It is more important to understand users' behavior than to understand technology – this believes the future researcher Mike Walsh. Speaker or entertainer, Mike Walsh captivates audiences with his message about where technology is headed. Since he published the book Futuretainment in fall of 2009, Mike Walsh mostly traveled around the world, lecturing, while he is a consultant for a number of major international companies. I like to say that I’m like a bee, I cross-pollinate. I’m letting ideas and thoughts from different areas of the world find new ground.     

Mike Walsh might be called a digital rock star. He travels the world to gather knowledge and give lectures. Walsh has made it a profession to see into the future, and yet he doesn't call himself a futurist. Nevertheless, he's been given the responsibility to give the main lecture on the world's technological future at a gathering organized by Microsoft in Oslo.

This article appeared in Norway’s engineering journal ‘Teknisk Ukeblad’.