Unleashing The Future By Innovation

Posted by Tomorrow Team

Nov 24, 2011 2:50:00 PM

Manila Bulletin

 

MANILA, Philippines — Mike Walsh, the CEO of consumer innovation research agency Tomorrow and author of Futuretainment, shared an interesting anecdote on consumer-driven innovation at the Globe Business Enterprise Innovation Forum earlier this week. Somewhere in the remote interior of mainland China, his story went, a poor agriculture-based village purchased a communal Haier washing machine, and was quite pleased with its performance. 

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CATEGORY: Philippines, Events

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