So-called OTT players will struggle along with telecoms operators to sustain success in the long term unless they can think bigger about the full impact of digital disruption.

That was the warning shot fired by ‘futurist’ Michael Walsh during his keynote at Amdocs’ APAC summit in Singapore last week.

But the common denominator for both, insisted Walsh, will be finding a new level of customer engagement as the next wave of OTT companies puts pressure on the “incumbents”.