MANILA, Philippines — Mike Walsh, the CEO of consumer innovation research agency Tomorrow and author of Futuretainment, shared an interesting anecdote on consumer-driven innovation at the Globe Business Enterprise Innovation Forum earlier this week. Somewhere in the remote interior of mainland China, his story went, a poor agriculture-based village purchased a communal Haier washing machine, and was quite pleased with its performance.
CATEGORY: Philippines, Events
It is more important to understand users' behavior than to understand technology – this believes the future researcher Mike Walsh. Speaker or entertainer, Mike Walsh captivates audiences with his message about where technology is headed. Since he published the book Futuretainment in fall of 2009, Mike Walsh mostly traveled around the world, lecturing, while he is a consultant for a number of major international companies. I like to say that I’m like a bee, I cross-pollinate. I’m letting ideas and thoughts from different areas of the world find new ground.
CATEGORY: Norway, Interviews
