So-called OTT players will struggle along with telecoms operators to sustain success in the long term unless they can think bigger about the full impact of digital disruption.

That was the warning shot fired by ‘futurist’ Michael Walsh during his keynote at Amdocs’ APAC summit in Singapore last week.

But the common denominator for both, insisted Walsh, will be finding a new level of customer engagement as the next wave of OTT companies puts pressure on the “incumbents”.

What does the idea of Futuretainment mean?

The idea behind Futuretainment is simple. The future of marketing requires brands to think like media companies, and media companies to think like great brands. The reason for that is that in an age when you rely on your audience for the distribution of your ideas, content, and marketing messages - only by investing in great content will you be able to achieve the impact and distribution you hope for, but can no longer easily buy.

Don't focus on Silicon Valley, focus on local opportunities. Interview with futurist Mike Walsh with Turkey's leading economic magazine Turkishtime. According to Walsh, that's just the start. The big challenge for business leaders today is how to re-imagine their companies for the 21st century.

According to Mike Walsh, an internationally recognised futurist, the biggest impact of the digital revolution so far has been on the media, entertainment and communications sector - adding that “I believe the next big sectors to be transformed will be retail, finance and health. This article appear in Turkish newspaper ‘Hurriyet'. 

What will the jobs of the future be and how will it impact the business models of tomorrow. Read this profile piece from Turkish newspaper ‘Haber Turk’ and find out.