Marketing will be one of the most interesting, but also one of the toughest jobs in the 21st century. The future will be shaped by the colliding forces of adtech (algorithms and digital technologies that bring efficiency to advertising), and martech (brand-based platforms that support customer data collection and engagement).
The opportunity for marketers is to move beyond traditional forms of media to leverage emotional, contextual and highly personal moments in a consumer’s daily life - where their messages will be relevant, reinforcing and directly actionable.
