---
title: Futurist Keynote Topics | Marketing | Mike Walsh
description: Learn how to win the hearts and minds of tomorrow's customers with tools and resources presented during a keynote presentation by futurist Mike Walsh.
---

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# Transformation

### In his research on the world's most innovative companies, Mike Walsh has identified seven drivers essential to successful transformation. 

## THE MARTECH STACK

![TopicIcons_Marketing](https://www.mike-walsh.com/hs-fs/file-909522536-jpg/new-img/TopicIcons_Marketing.jpg)Marketing will be one of the most interesting, but also one of the toughest jobs in the 21st century. The future will be shaped by the colliding forces of *adtech* (algorithms and digital technologies that bring efficiency to advertising), and *martech* (brand-based platforms that support customer data collection and engagement).

The opportunity for marketers is to move beyond traditional forms of media to leverage emotional, contextual and highly personal moments in a consumer’s daily life - where their messages will be relevant, reinforcing and directly actionable.

---

### RESOURCES:

- [ VIDEO  What marketers need to know about the future of media](https://www.youtube.com/watch?v=z7HiB70TDWE)
- [ VIDEO  ](https://www.youtube.com/watch?v=MEdphMuQbvE)[The 21st Century CMO](https://www.youtube.com/watch?v=MEdphMuQbvE)
- [ BLOG  ](https://www.mike-walsh.com/blog/your-cmo-needs-an-upgrade)[Your CMO needs an upgrade](https://www.mike-walsh.com/blog/your-cmo-needs-an-upgrade)
- [ BLOG  ](https://www.mike-walsh.com/blog/brand-rituals)[Brand rituals](https://www.mike-walsh.com/blog/brand-rituals)
- [ BLOG  ](https://www.mike-walsh.com/blog/the-secret-menus-that-run-the-world)[The secret menus that run the world](https://www.mike-walsh.com/blog/the-secret-menus-that-run-the-world)

“Marketing in the 21st century will come down to how well you can map and measure the total customer journey to understand what really drives a purchase decision."

 

### KEY ISSUES:

- Why the new marketing stack of adtech, martech and programmatic media buying will change the way we value and leverage customer data
- How AI, data analytics and the Internet of Things will transform real-world behavior into a uniform clickstream
- How to build the marketing team of the future
- Case studies on global brands that have built immersive, omnichannel customer journeys

### DESIGNING YOUR BUSINESS FOR THE 21ST CENTURY

## FUTURIST, KEYNOTE SPEAKER & BUSINESS STRATEGIST

Mike Walsh can customize any speaking topic and tailor his research for your specific audience. Contact us to tell us more about your next event and how Mike Walsh can help.

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