If you want to break the rules in a traditional business, you need to rethink the way you think. The best place to start is by adopting an anthropological mindset and exploring how technology impacts us as people. Human-centric innovation happens when we learn from how people actually use our products, regardless of what we intended for them to do.
The world’s most innovative companies apply human-centric thinking in the way they approach everything from product to experience design. You can too.
