In the summer of 1956, a group of scientists gathered at Dartmouth College to do something extraordinary: decode the nature of human intelligence and recreate it inside a machine. It seems strangely naive now that a handful of white-shirted men, smoking pipes in the New Hampshire heat, believed they could solve consciousness in a few months, the way you might solve a crossword puzzle. Yet the impulse behind that meeting—the conviction that intelligence could be bottled, controlled, and productized—has never really gone away.

When we think about industrial revolutions, we usually focus on the technology — the steam engine, the light bulb, the transistor, the internet. But the true power of an industrial revolution is not the technical invention itself. It is the way that invention permanently alters the unit cost economics of doing valuable work.

AI-powered organizations will be different, just not in the ways you might expect. When evaluating the impact of new technology, business leaders often focus on the wrong criteria. The real issue is not whether there is a sound business case for cutting costs or increasing productivity through AI and automation, but rather, frankly assessing the disruptive potential of these very same tools and platforms to reshape the dynamics of your market. If not by you, then by who? If not now - then when?

One of the biggest dangers in any disaster is a premature plan for normalcy. As vaccine programs roll out worldwide, organizations and governments are preparing for economic recovery, a return to offices, corporate travel, and a resumption of business as usual. We all need a little optimism, but nostalgia can be as dangerous as disruption. Some doors are one-way only. What if the pandemic was not a crisis but rather a chrysalis?

Automation is a controversial topic - many leaders are enthusiastic about the potential to cut costs and increase efficiency, while others fear for their jobs and the impact on company culture. Both perspectives are flawed. It is dangerous to reduce the automation debate to simplistic cliches, whether it be defending outdated human jobs or wishing for an AI-powered utopia where all our needs are met. Automation, AI, and algorithms are here to stay. The real question is: how do we make sure the future of work fits the world we want to live in?