There is nothing quite like getting what you want. Especially if its when you want it. 2007 is shaping up to be the year of 'on demand' entertainment. Apple will consolidate its media pedigree by adding more video content to iTunes as well as bridging the gap between the computer and the home television with its ITV device. Peer to peer technologies like Bittorrent and the Venice Project will go legit, as publishers discover bandwidth savings from decentralised distribution. Upstart aggregators like YouTube will try and toe the line on copyright infringement. And Studios, just like music labels, will wake up to the fact that consumers are starting to view channels as another form of forced consumption like record albums.

First off. Lets be clear. We have to kill the phrase 'online classifieds'. At best, it has the weary note of strained metaphors like moving staircases and horseless carriages. At worst, its symptomatic of a dated way of thinking about the world. These days, winning in classifieds really means winning in markets. And that, dear readers, is a much tougher job.

If baby boomers day dream about winning the lottery, Gen Xers just fantasise about selling out to Google. In their video message to the YouTube community announcing their sale to Google - founders Chad Hurley and Steve Chen could barely suppress their grins. And by the endof the clip, they were killing themselves laughing. I don't blame them.   US$1.65 billion buys a lot of Ferraris and pina coladas. But as with all big media deals - the 'what' is never half as interesting as the 'why'.