Video Chairs

Posted by Mike Walsh

11/12/07 1:58 PM

I've been watching the new web video series Quarterlife recently. Its worth a look. Commissioned as a web only series by MySpace, and written by Marshall Herskovitz and Edward Zwick, the guys behind “My So-Called Life” and “Blood Diamond” - its a sign of how fast the online content space is moving away from just random YouTube stunts and webcam stars.

The first episode is a little shaky, and I was worried at first it would be a paltry LonelyGirl15 reprise. But by the next installment, I realised that Herskovitz and Zwick were on familiar ground - honing into generational foibles and twisting the knife. It will be interesting to see how the show pans out, and whether the adjunct online creative communty launched with the series has legs. But there is no doubt that in the next year we will see both more professionally produced web only content like Quarterlife being produced, and more networks imitating NBC and Fox's surprisingly well executed Hulu video platform to capture growing numbers of audience members who are moving from their TV couch to their computer chair.

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