Here's the story of how Steve Jobs tricked you. When Jobs delivered his keynote address at the Macworld Conference & Expo in 2007, he pretended to be introducing three products: a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough Internet communications device. You know the ending: these were not three separate devices; they were one device, and he called it an iPhone. But Jobs's real trick was yet to come.

We need a new approach to AI. I'm not talking about new data sets, machine learning models, or chip designs. It has been a long and strange road from pioneers like Ada Lovelace and Alan Turing to cheap smart speakers that can order you a pizza, tell you the weather, and read you the news. But now - with encroaching surveillance, pervasive adtech, and cybersecurity threats - is it time to consider an alternate path? How do we want to use AI; how should our data be collected and used, and ultimately who stands to benefit in an algorithmic society run by a handful of platforms?