Marketing will be one of the most interesting, but also one of the toughest jobs in the 21st century. The future will be shaped by the colliding forces of adtech (algorithms and digital technologies that bring efficiency to advertising), and martech (brand-based platforms that support customer data collection and engagement).
The opportunity for marketers is to move beyond traditional forms of media to leverage emotional, contextual and highly personal moments in a consumer’s daily life - where their messages will be relevant, reinforcing and directly actionable.
“Marketing in the 21st century will come down to how well you can map and measure the total customer journey to understand what really drives a purchase decision."
Mike Walsh can customize any speaking topic and tailor his research for your specific audience. Contact us to tell us more about your next event and how Mike Walsh can help.FIND OUT MORE