TOPICS

In his research on the world's most innovative companies, Mike Walsh has identified seven drivers essential to successful transformation. 

THE ALGORITHMIC AGE

TopicIcons_MarketingMarketing will be one of the most interesting, but also one of the toughest jobs in the 21st century. The future will be shaped by the colliding forces of adtech (algorithms and digital technologies that bring efficiency to advertising), and martech (brand-based platforms that support customer data collection and engagement).

The opportunity for marketers is to move beyond traditional forms of media to leverage emotional, contextual and highly personal moments in a consumer’s daily life - where their messages will be relevant, reinforcing and directly actionable.


RESOURCES:

“Marketing in the 21st century will come down to how well you can map and measure the total customer journey to understand what really drives a purchase decision."

-MIKE WALSH

KEY ISSUES:

  • Why the new marketing stack of adtech, martech and programmatic media buying will change the way we value and leverage customer data
  • How AI, data analytics and the Internet of Things will transform real-world behavior into a uniform clickstream
  • How to build the marketing team of the future
  • Case studies on global brands that have built immersive, omnichannel customer journeys

DESIGNING YOUR BUSINESS FOR THE 21ST CENTURY

FUTURIST, KEYNOTE SPEAKER & BUSINESS STRATEGIST

Mike Walsh can customize any speaking topic and tailor his research for your specific audience. Contact us to tell us more about your next event and how Mike Walsh can help.

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