If you want to break the rules in a traditional business, you need to rethink the way you think. The best place to start is by adopting an anthropological mindset and exploring how technology impacts us as people. Human-centric innovation happens when we learn from how people actually use our products, regardless of what we intended for them to do.
The world’s most innovative companies apply human-centric thinking in the way they approach everything from product to experience design. You can too.
“Breakthrough innovation comes not from just inventing something new, but understanding what your customers already do."
Mike Walsh can customize any speaking topic and tailor his research for your specific audience. Contact us to tell us more about your next event and how Mike Walsh can help.FIND OUT MORE