
Last weekend I found myself sitting in a hotel restaurant facing a surprisingly difficult decision. The breakfast buffet cost $34. Coffee was additional. Juice was extra. Alternatively, I could order à la carte. Eggs were $27. Add coffee, perhaps some fruit, maybe juice, and suddenly the economics became unclear. Was the buffet better value? How much breakfast was I actually planning to consume? At what point did the all inclusive offer become the rational choice? And perhaps most importantly, how much mental effort was I willing to spend answering these questions before I had even had my first coffee? The irony was hard to miss. In an age of AI, I was performing an optimization exercise that felt better suited to an algorithm than a human brain.

