Latte Virals

Posted by Mike Walsh ON 12/29/07 6:20 AM

latte

Over a cup of coffee this morning I was clicking through some of the viral video hits of the year. NewVeeTee had a interesting selection, from Filipino prisoners dancing 'Thriller', Miss Teen South Carolina to a bizarre impassioned plea to leave Britney alone. If anything, what links most of the viral clips making the rounds at the moment is a 'life is stranger than fiction' intrigue. 

Like reality TV in the nineties, the new genre of 'weird reality' online video is fast developing its own thematic cues - cheap production values, quirky subjects and voyeuristic allure. Like the early days of the web, when all sorts of odd art school websites flourished, I think this is a transitional phase. But then again, if the NetStar phenomenon in China is anything to go by - surreal pseudo reality could be around for a while longer.   

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Tokyo Nitro

Posted by Mike Walsh ON 11/21/07 2:10 PM

tokyo

I just got back from a quick trip to Tokyo. I love going to Japan. In some ways it feels like the last truly alien place on the planet. The outside world is reflected, but always through a distinctly local filter. That applies equally to innovation as it does to food.

Joi Ito put it well. In an interview with Tim O'Reilly at the Tokyo Web2.0 conference, he observed that big web ideas were typically absorbed into Japan, digested, and then transformed into a mobile context. Its more than just flashy handsets. I saw much greater use of high tech devices and mobile TV services on subways in Seoul than i did in Tokyo. But there is an undeniable mobile internet ecosystem in Japan that you really don't see anywhere else in the world.

Anyway, enough geek talk. For the true sybarites out there - you might enjoy my latest video on the Modelux network.

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Video Chairs

Posted by Mike Walsh ON 11/12/07 1:58 PM

I've been watching the new web video series Quarterlife recently. Its worth a look. Commissioned as a web only series by MySpace, and written by Marshall Herskovitz and Edward Zwick, the guys behind “My So-Called Life” and “Blood Diamond” - its a sign of how fast the online content space is moving away from just random YouTube stunts and webcam stars.

The first episode is a little shaky, and I was worried at first it would be a paltry LonelyGirl15 reprise. But by the next installment, I realised that Herskovitz and Zwick were on familiar ground - honing into generational foibles and twisting the knife. It will be interesting to see how the show pans out, and whether the adjunct online creative communty launched with the series has legs. But there is no doubt that in the next year we will see both more professionally produced web only content like Quarterlife being produced, and more networks imitating NBC and Fox's surprisingly well executed Hulu video platform to capture growing numbers of audience members who are moving from their TV couch to their computer chair.

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Casbaa 2007

Posted by Mike Walsh ON 11/3/07 8:26 AM

1838582377 f943c2802d oI've been totally immersed in Mobile TV for the last few months and on Friday I presented a keynote talk at CASBAA's 2007 conference in Hong Kong on the subject. One of the main problems with Mobile TV at the moment is expectations. Individually - 'mobile' and 'tv' - are two of the biggest business ideas of all time. Not surprising then that most people simply expect 'Mobile TV' to be a runaway success right out of the box. If only it were that simple.

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CATEGORY: Culture

Tagged

Posted by Mike Walsh ON 10/25/07 7:04 AM

taggedPlaying with Facebook lately has made me rethink the concept of tagging. Initially I saw it as a kind of distributed classification activity. I tag things on delicious or Flickr out of enlightened self interest. By classifying a photo or an article I make it easier for myself to find it later. The fact that it also makes that piece of content more searchable for everyone else is great, but not really a motivating factor. I have better things to do than be a human search engine. But tagging on Facebook is a bit different. When I add tag my friends on a Facebook photo or video, I'm actually saying 'come and look'. Its not classification but form of attention grabbing. Its a social ping - the personal variant of Technorati buzz. And more proof, if anything, that the essence of the next generation web is pure vanity.
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