
Over a cup of coffee this morning I was clicking through some of the viral video hits of the year. NewVeeTee had a interesting selection, from Filipino prisoners dancing 'Thriller', Miss Teen South Carolina to a bizarre impassioned plea to leave Britney alone. If anything, what links most of the viral clips making the rounds at the moment is a 'life is stranger than fiction' intrigue.
Like reality TV in the nineties, the new genre of 'weird reality' online video is fast developing its own thematic cues - cheap production values, quirky subjects and voyeuristic allure. Like the early days of the web, when all sorts of odd art school websites flourished, I think this is a transitional phase. But then again, if the NetStar phenomenon in China is anything to go by - surreal pseudo reality could be around for a while longer.


I've been totally immersed in Mobile TV for the last few months and on Friday I presented a keynote talk at
Playing with Facebook lately has made me rethink the concept of tagging. Initially I saw it as a kind of distributed classification activity. I tag things on delicious or Flickr out of enlightened self interest. By classifying a photo or an article I make it easier for myself to find it later. The fact that it also makes that piece of content more searchable for everyone else is great, but not really a motivating factor. I have better things to do than be a human search engine. But tagging on Facebook is a bit different. When I add tag my friends on a Facebook photo or video, I'm actually saying 'come and look'. Its not classification but form of attention grabbing. Its a social ping - the personal variant of Technorati buzz. And more proof, if anything, that the essence of the next generation web is pure vanity.