Brand rituals

Posted by Mike Walsh ON 9/20/16 11:42 AM

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I followed a man the other day. He was unremarkable, except for one detail: he was listening to a pristine, vintage CD Walkman. I recognized the model, of course. It was a final generation Sony Discman — as thin as a CD itself, with a matte metallic exterior and polished chrome trim, fiber optic output and a twist action, cylindrical headphone remote with an illuminated LCD display. In other words, everything I could have possibly wanted in a music device — in 2003.

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CATEGORY: Marketing

The secret menus that run the world

Posted by Mike Walsh ON 9/20/16 11:37 AM

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Spend enough time in LA, and you start to feel like you are living in a time loop. Burger joints, juice bars, coffee shops — it’s one long parade of endless franchise repetition. But after I complained one too many times, I was pulled aside and informed in a hushed tones that I had it all wrong. ‘You just need to know about the secret menus’, explained a friend of mine. And she was right. I did need to know. Because even the most banal of brands, it turns out, have back doors.

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CATEGORY: Marketing

The self-driving car that learned to play go

Posted by Mike Walsh ON 9/20/16 11:35 AM

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There is a wonderful turning point in the movie ‘Fresh’ (1994) when 12-year-old Michael, surrounded by violence, drug dealers and ghetto enforcers, applies his father’s chess lessons to eliminating the forces that oppose him. Games are more than mere pastimes; they are frameworks for thinking. That is also why they make great teaching tools for humans and machines alike.

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CATEGORY: Technology

How I Became A Steampunk Audiophile

Posted by Mike Walsh ON 9/20/16 11:32 AM

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am not entirely sure how it happened — but somehow in the last few years, I lost my connection with music. It could have been any number of things: throwing out my CD covers after I had ripped their insides, discarding playlists whilst moving between computers, a brief but horrific dalliance with iTunes Match or surfing the banal infinitudes of Spotify. Whatever the reason, the result was unequivocal — I had stopped listening to music, and had started consuming it.

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CATEGORY: People

Unsafe at any speed

Posted by Mike Walsh ON 9/20/16 11:25 AM

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Statistics are evil things. I learned a new one today: on average, one person dies for every 94 million vehicle miles traveled in the United States.

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CATEGORY: Technology

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