
Spend enough time in LA, and you start to feel like you are living in a time loop. Burger joints, juice bars, coffee shops — it’s one long parade of endless franchise repetition. But after I complained one too many times, I was pulled aside and informed in a hushed tones that I had it all wrong. ‘You just need to know about the secret menus’, explained a friend of mine. And she was right. I did need to know. Because even the most banal of brands, it turns out, have back doors.





