Mike Walsh

Recent Posts

The secret menus that run the world

Posted by Mike Walsh ON 9/20/16 11:37 AM

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Spend enough time in LA, and you start to feel like you are living in a time loop. Burger joints, juice bars, coffee shops — it’s one long parade of endless franchise repetition. But after I complained one too many times, I was pulled aside and informed in a hushed tones that I had it all wrong. ‘You just need to know about the secret menus’, explained a friend of mine. And she was right. I did need to know. Because even the most banal of brands, it turns out, have back doors.

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CATEGORY: Marketing

The self-driving car that learned to play go

Posted by Mike Walsh ON 9/20/16 11:35 AM

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There is a wonderful turning point in the movie ‘Fresh’ (1994) when 12-year-old Michael, surrounded by violence, drug dealers and ghetto enforcers, applies his father’s chess lessons to eliminating the forces that oppose him. Games are more than mere pastimes; they are frameworks for thinking. That is also why they make great teaching tools for humans and machines alike.

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CATEGORY: Technology

How I Became A Steampunk Audiophile

Posted by Mike Walsh ON 9/20/16 11:32 AM

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am not entirely sure how it happened — but somehow in the last few years, I lost my connection with music. It could have been any number of things: throwing out my CD covers after I had ripped their insides, discarding playlists whilst moving between computers, a brief but horrific dalliance with iTunes Match or surfing the banal infinitudes of Spotify. Whatever the reason, the result was unequivocal — I had stopped listening to music, and had started consuming it.

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CATEGORY: People

Unsafe at any speed

Posted by Mike Walsh ON 9/20/16 11:25 AM

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Statistics are evil things. I learned a new one today: on average, one person dies for every 94 million vehicle miles traveled in the United States.

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CATEGORY: Technology

Emoji only

Posted by Mike Walsh ON 9/20/16 11:23 AM

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You can only imagine what future anthropologists will make of the strange hieroglyphs that pepper our daily communications. Adults and teenagers alike have substituted words for icons of dancing women, smiley faces and ninjas. So is emoji just a fad, or a dress rehearsal for an even more profound evolution in human interaction?

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CATEGORY: Marketing

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