Hollywood is in uproar over Tilly Norwood, an AI-generated “actress” that talent agents are reportedly lining up to sign. SAG-AFTRA, the actors’ union, quickly condemned the move, declaring that creativity “must remain human-centered.” But the real significance of Tilly isn’t about movies at all. She is a glimpse into the next great disruption of work: when synthetic talent—actors, consultants, analysts, even leaders—compete alongside human professionals. What’s playing out in Hollywood today is simply the first act of a drama that will transform every industry built on knowledge and creativity.