Time To Face The Music

Posted by Mike Walsh

2/1/08 8:44 AM

music

There's been a lot of fuss lately about Facebook's lack of data portability and its poor handling of consumer privacy on its Beacon program. Two total red herrings in my opinion. Facebook's real problem is that they have to get the act together on commercialising the core social media activity that takes place on their own platform.

Case in point is the poor execution of Facebook pages - the so called profiles designed for brands. For some unknown reason, the product designers at the world's most valuable social network have decided to cripple the functionality of pages relative to Facebook groups. So while you can invite your entire network to join a group, tag photos and videos, and virally drive membership on the latter - the former will leave you out in the cold. Facebook pages does have great statistics tools its true. Pity they only measure how the service is relative to the other more social parts of the platform. Myspace for all of its flaws at least figured out early on that the best way for brands to engage with consumers is for them to be able to act like one.

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