Pitch Perfect

Posted by Mike Walsh

4/1/08 11:25 AM

pitch_perfectMajor League Baseball is ramping up their efforts to broaden awareness of the game in China. The interesting thing is that they are using the Web to do it. The FT reports that they will begin streaming games and other content on a Chinese language website it is creating with BroadWebAsia.

Although still not that popular in China, MLB has actually been a powerful content driver of new platform adoption elsewhere in Asia. One of the earliest deals South Korean Mobile TV operator TU Media did was with the MLB to broadcast games of Korean major leaguer Chanho Park. Ride on the subway in Seoul, and you will observe just how popular watching baseball on mobile phones has become. But don't hold your breath on the mainland catching up anytime soon. While Japan, Korea and Taiwan already send their best players to the US, the game is as yet barely played in China.

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