Mike Walsh

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Video Chairs

Posted by Mike Walsh ON 11/12/07, 1:58 PM

I've been watching the new web video series Quarterlife recently. Its worth a look. Commissioned as a web only series by MySpace, and written by Marshall Herskovitz and Edward Zwick, the guys behind “My So-Called Life” and “Blood Diamond” - its a sign of how fast the online content space is moving away from just random YouTube stunts and webcam stars.

The first episode is a little shaky, and I was worried at first it would be a paltry LonelyGirl15 reprise. But by the next installment, I realised that Herskovitz and Zwick were on familiar ground - honing into generational foibles and twisting the knife. It will be interesting to see how the show pans out, and whether the adjunct online creative communty launched with the series has legs. But there is no doubt that in the next year we will see both more professionally produced web only content like Quarterlife being produced, and more networks imitating NBC and Fox's surprisingly well executed Hulu video platform to capture growing numbers of audience members who are moving from their TV couch to their computer chair.

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Casbaa 2007

Posted by Mike Walsh ON 11/3/07, 8:26 AM

1838582377 f943c2802d oI've been totally immersed in Mobile TV for the last few months and on Friday I presented a keynote talk at CASBAA's 2007 conference in Hong Kong on the subject. One of the main problems with Mobile TV at the moment is expectations. Individually - 'mobile' and 'tv' - are two of the biggest business ideas of all time. Not surprising then that most people simply expect 'Mobile TV' to be a runaway success right out of the box. If only it were that simple.

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CATEGORY: Culture

Tagged

Posted by Mike Walsh ON 10/25/07, 7:04 AM

taggedPlaying with Facebook lately has made me rethink the concept of tagging. Initially I saw it as a kind of distributed classification activity. I tag things on delicious or Flickr out of enlightened self interest. By classifying a photo or an article I make it easier for myself to find it later. The fact that it also makes that piece of content more searchable for everyone else is great, but not really a motivating factor. I have better things to do than be a human search engine. But tagging on Facebook is a bit different. When I add tag my friends on a Facebook photo or video, I'm actually saying 'come and look'. Its not classification but form of attention grabbing. Its a social ping - the personal variant of Technorati buzz. And more proof, if anything, that the essence of the next generation web is pure vanity.
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The Heart Of It All

Posted by Mike Walsh ON 10/16/07, 1:34 PM

heartofOctober is the perfect time to be in Hong Kong. There are about two weeks of joy - between 'hot and damp' and 'cold and damp'. Not that its the weather that keeps me here. Or the LA eighties retro smog for that matter. What makes Hong Kong special is just how nodal it is. Everything connects. Put simply, its easy to get from here to everywhere else. And more than that, its like one big social router. Whatever networks you may have started with, rapidly expand regionally the longer you spend here.

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Even Better Than The Real Thing

Posted by Mike Walsh ON 10/13/07, 9:40 AM

tommyatkinsI had a bit of a laugh when I saw this in downtown Myeongdong. It was almost as brash as the real Tommy store which was literally 100 metres away. Fabulous fakes aside, I was chatting with Korean blogger Danny Taewoo today, who runs the site TechnoKimchi. He had an interesting take on the impact of cultural differences on online social behaviour. Danny connected the Korean obsession with outward appearances, social status and keeping their face with the popularity of avatars and point score result recognition within the youth gaming subculture. And its not just the kids. Naver is the number one search player in Korea. But unlike Google, many of the results to search queries are human moderated. You post a question, and rate the answers that people give. The more highly rated answers you give, the higher your points. There is no financial reward - just pure online social status. Jimmy Wales, founder of Wikipedia, is playing around with a similar idea at the moment. Tommy Atkins indeed.

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