The Rise Of Generation AI

The next generation of consumers will not only be radically different to anything we have known, they will reshape the future in their own image. Forget Millennials. It is their kids we should be worrying about.

Generation AI, born between 2010 and 2025, are the first generation natural born to the Algorithmic Age, a world in which all of their experiences have been personalized and designed for them with data and artificial intelligence.

As young consumers today they are behind the meteoric rise of Roblox, Minecraft, Fortnite, TikTok and YouTube Kids. As young adults in the 2030s, their expectations and behavioral patterns will transform everything from healthcare to retail, education to financial services. This is their story.

In this keynote, attendees will learn:

- What makes Generation AI so different, and their unique approach to play, entertainment and learning.
- Life in the 2030s, and what a decade of accelerated innovation means for the future of interfaces, experiences and interactions.
- The new skills and capabilities we will need, not only to parent this generation, but to engage them as our customers.