When Time magazine features Web2.0 as its lead story, you know the profit party is probably over. Or at least, the cutting edge is elsewhere. At Tim O'Reilly's ETech conference in San Diego last week there were a few ideas about where that might be. Although the agenda was eclectic, the underlying theme was self evident. Consumers are not just more connected than ever before, they are more connected to each other. In the next few years, that is going to lead to not only new ways of doing business, but also radical new forms of behavior. While you are waiting for those, here are five memes to chew over.

There is nothing quite like getting what you want. Especially if its when you want it. 2007 is shaping up to be the year of 'on demand' entertainment. Apple will consolidate its media pedigree by adding more video content to iTunes as well as bridging the gap between the computer and the home television with its ITV device. Peer to peer technologies like Bittorrent and the Venice Project will go legit, as publishers discover bandwidth savings from decentralised distribution. Upstart aggregators like YouTube will try and toe the line on copyright infringement. And Studios, just like music labels, will wake up to the fact that consumers are starting to view channels as another form of forced consumption like record albums.

First off. Lets be clear. We have to kill the phrase 'online classifieds'. At best, it has the weary note of strained metaphors like moving staircases and horseless carriages. At worst, its symptomatic of a dated way of thinking about the world. These days, winning in classifieds really means winning in markets. And that, dear readers, is a much tougher job.