Cassidy Turley is a leading commercial real estate services provider with more than 3,700 professionals in more than 60 offices nationwide. The company represents a wide range of clients—from small businesses to Fortune 500 companies, from local non-profits to major institutions.
Traditionally, Cassidy Turley run a market review event that covers what happens in the prior year and then provides a forecast of the coming year. From feedback from their attendees they realized that they had to make a change. Their clientele were smart, informed and didn’t need to be told what they already knew. San Francisco is a major technology hub and the forces impacting their business were more than just market economics, but also shifts in technology. What they really wanted was a fresh perspective that could provoke them to question their current business practices and inspire new ways of thinking.
Provide highly relevant and provocative thought leadership material to turn an annual client briefing into a catalyst for industry wide discussion and debate.
Mike Walsh, best-selling author and future trends expert, was engaged as the keynote speaker for the 2013 annual forecast event. After a series of research calls with the client, he prepared a highly tailored presentation that engaged the core challenges of the sector. He addressed the issue of the future of the commercial real estate sector by exploring the changing patterns of work and the factors that were likely to drive the behaviour of tomorrow’s top talent.
“The future of the office is not a building; it is an ecosystem,” said Walsh at The State of Real Estate 2013. “The successful global companies of the 21st century will no longer manifest their operations as a central office with much smaller, less powerful satellites scattered about. Instead, the headquarters will be another node on the network of global operations”.
Drawing on firsthand stories and global market research, Walsh’s presentation uncovered why the future of the workplace requires more than well-designed office spaces and how technology and enterprise mobility will change the way teams collaborate.
Rather than just explore trends or statistics, Walsh provided attendees with a framework of questions and next actions that they could take home after the event to start re-framing their current thinking. He also assisted the team at Cassidy Turley with a number of media interviews that helped position The State of Real Estate 2013 as a key focal point for debate on the future of the industry. The resulting profile piece in the SF Registry, “Tech Companies Grow Node by Node; Campus May Be Thing of Past” became a trending article following the event.
Real estate professionals left with the knowledge and motivation they needed to re-imagine commercial real estate for the 21st century, solidifying Cassidy Turley’s positioning as an industry thought leader.
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