---
title: Resources | People
description: People | A resource library of articles, guides and videos from Futurist Mike Walsh.
---

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# RESOURCES

## [Why Do Companies Need Anthropologists?](https://www.mike-walsh.com/blog/bid/50374/why-do-companies-need-anthropologists)

 Posted by [Mike Walsh](https://www.mike-walsh.com/resources-old/author/mike-walsh)

 May 15, 2014 1:38:00 PM

### [![describe the image](https://www.mike-walsh.com/hs-fs/file-15806876-jpg/images/bell-590x342.jpg?width=300&height=172&name=bell-590x342.jpg "bell")](http://www.youtube.com/embed/j0uxqukfBSI?rel=0)Why Do Companies Need Anthropologists?

These days the greatest source of disruptive innovation often comes from consumers themselves - which is why some of the world's largest companies are investing in specialist research divisions run by savvy anthropologists. One of the most influential of these new breed of innovation gurus is Genevieve Bell - who is the chief anthropologist at Intel Corporation.

[Watch Video](http://www.youtube.com/embed/j0uxqukfBSI?rel=0) 

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