---
title: Resources | Innovation
description: Innovation | A resource library of articles, guides and videos from Futurist Mike Walsh.
---

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# RESOURCES

## [Why Big Data Is About Making Better Decisions](https://www.mike-walsh.com/blog/bid/60043/Why-Big-Data-Is-About-Making-Better-Decisions)

 Posted by [Mike Walsh](https://www.mike-walsh.com/resources-old/author/mike-walsh)

 May 15, 2014 1:42:00 PM

### [![plane](https://www.mike-walsh.com/hs-fs/file-203031342-jpg/images/37820028.jpg)](http://www.youtube.com/embed/j1Ssgmqn9kg?rel=0)Why Big Data Is About Making Better Decisions

The real issue with with big data today is not defining what it is, but from a business perspective, knowing how to get value from it. Here's my take. Big data is not about big technology - it's just about making better decisions.

[Watch Video](http://www.youtube.com/embed/j1Ssgmqn9kg?rel=0) 

[Read More](https://www.mike-walsh.com/blog/bid/60043/Why-Big-Data-Is-About-Making-Better-Decisions)

 Topics: [Innovation](https://www.mike-walsh.com/resources-old/topic/innovation), [Videos](https://www.mike-walsh.com/resources-old/topic/videos), [Data](https://www.mike-walsh.com/resources-old/topic/data)

## [Why Do Companies Need Anthropologists?](https://www.mike-walsh.com/blog/bid/50374/why-do-companies-need-anthropologists)

 Posted by [Mike Walsh](https://www.mike-walsh.com/resources-old/author/mike-walsh)

 May 15, 2014 1:38:00 PM

### [![describe the image](https://www.mike-walsh.com/hs-fs/file-15806876-jpg/images/bell-590x342.jpg?width=300&height=172&name=bell-590x342.jpg "bell")](http://www.youtube.com/embed/j0uxqukfBSI?rel=0)Why Do Companies Need Anthropologists?

These days the greatest source of disruptive innovation often comes from consumers themselves - which is why some of the world's largest companies are investing in specialist research divisions run by savvy anthropologists. One of the most influential of these new breed of innovation gurus is Genevieve Bell - who is the chief anthropologist at Intel Corporation.

[Watch Video](http://www.youtube.com/embed/j0uxqukfBSI?rel=0) 

[Read More](https://www.mike-walsh.com/blog/bid/50374/why-do-companies-need-anthropologists)

 Topics: [Innovation](https://www.mike-walsh.com/resources-old/topic/innovation), [Videos](https://www.mike-walsh.com/resources-old/topic/videos), [Culture](https://www.mike-walsh.com/resources-old/topic/culture), [People](https://www.mike-walsh.com/resources-old/topic/people)

## [Why Innovation Is Like Surfing](https://www.mike-walsh.com/blog/bid/50396/Why-Innovation-Is-Like-Surfing)

 Posted by [Mike Walsh](https://www.mike-walsh.com/resources-old/author/mike-walsh)

 Jul 16, 2010 9:39:00 PM

[![waves](https://www.mike-walsh.com/hs-fs/file-1281628932-png/new-img/Resources/waves.png)](http://www.youtube.com/v/OlUJw1kOp4o%26hl=en_US%26fs=1?rel=0&color1=0x5d1719&color2=0xcd311b&hd=1)

### Why Innovation Is Like Surfing

The best way to think about innovation is like 3 sets of waves - technology, followed by behaviour and then business. And just like surfing, catching a ride at exactly the right time, is more than challenging.

[Watch Video](http://www.youtube.com/v/OlUJw1kOp4o%26hl=en_US%26fs=1?rel=0&color1=0x5d1719&color2=0xcd311b&hd=1) 

[Read More](https://www.mike-walsh.com/blog/bid/50396/Why-Innovation-Is-Like-Surfing)

 Topics: [Innovation](https://www.mike-walsh.com/resources-old/topic/innovation), [Videos](https://www.mike-walsh.com/resources-old/topic/videos)

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