---
title: How to think like a designer
description: Vince Frost in conversation with Mike Walsh
image: https://www.mike-walsh.com/hubfs/images/Between%20Worlds/Vince%20Frost.jpg
---

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## [How to think like a designer](https://www.mike-walsh.com/podcast/vince-frost)

Posted by [Mike Walsh](https://www.mike-walsh.com/podcast/author/mike-walsh)

 Feb 5, 2018 4:13:33 AM

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![Vince Frost](https://www.mike-walsh.com/hs-fs/hubfs/images/Between%20Worlds/Vince%20Frost.jpg?width=750&height=540&name=Vince%20Frost.jpg)

 

Vince Frost is a world renown designer, author, creative impresario, and one of the most brilliant thinkers on human centered design that I know. He is the founder and Executive Creative Director of Frost*collective, Sydney. We met almost a decade ago, when I approached him to design my first book, ‘[Futuretainment](https://www.amazon.com/Futuretainment-Yesterday-World-Changed-Your/dp/0714848751/ref=sr_1_1?ie=UTF8&qid=1517821952&sr=8-1&keywords=futuretainment)’ which was published by Phaidon. His inspired work on that book led to a design award by the Art Director’s Club in New York. Before starting Frost* Design, Vince was the youngest Associate Director at Pentagram. In 2004, he relocated to Sydney and, as Executive Creative Director of Frost*collective, has lead a wide range of projects for clients such as Deutsche Bank, Qantas, Frasers Property and the Sydney Opera House. His latest book is called, ‘[Design Your Life](https://www.amazon.com/Design-Your-Life-Vince-Frost/dp/1921383879)’, and is well worth a read. Vince dropped around to my beach pad in Bondi for a coffee, and we took the time to chat about the future of design, and how everyone, even business leaders, could benefit from thinking more like designers.

 

 Topics: [Innovation](https://www.mike-walsh.com/podcast/topic/innovation), [Design](https://www.mike-walsh.com/podcast/topic/design)

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