---
title: Brands, Latin America and the secrets of Spanish creativity
description: Andy Stalman in conversation with Mike Walsh
---

[Between Worlds ](https://www.mike-walsh.com/podcast)

# [Brands, Latin America and the secrets of Spanish creativity](https://www.mike-walsh.com/podcast/andy-stalman)

 Written by [Mike Walsh](https://www.mike-walsh.com/podcast/author/mike-walsh) | Jul 23, 2016 4:00:00 AM

 

Andy Stalman is an expert in launching and nurturing brands in Latin America. Author of “Brandoffon. Branding the Future” and CEO of Cato Partners Europe & LatAm, he also lectures as a visiting professor at a number of business schools and companies worldwide. We have spoken and shared meals together a number of times, from Bogota to Madrid, and I was keen to get his views on the challenges of engaging Hispanic consumers, as well as the secrets behind successful Spanish companies like Zara and Santander.

[View full post](https://www.mike-walsh.com/podcast/andy-stalman)

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