Following his discussion with Henry Mason, TrendWatching's MD, for the Between Worlds podcast, we managed to pin down Mike Walsh - the CEO of Tomorrow and self-confessed global nomad. We got his views on spotting trends, where in the world is leading the way in innovation and what's taken him by surprise on his continued circumnavigation of the globe.
CATEGORY: UK, Interviews
What does the idea of Futuretainment mean?
The idea behind Futuretainment is simple. The future of marketing requires brands to think like media companies, and media companies to think like great brands. The reason for that is that in an age when you rely on your audience for the distribution of your ideas, content, and marketing messages - only by investing in great content will you be able to achieve the impact and distribution you hope for, but can no longer easily buy.
CATEGORY: Latin America, Interviews
Don't focus on Silicon Valley, focus on local opportunities. Interview with futurist Mike Walsh with Turkey's leading economic magazine Turkishtime. According to Walsh, that's just the start. The big challenge for business leaders today is how to re-imagine their companies for the 21st century.
CATEGORY: Turkey, Interviews
What will the jobs of the future be and how will it impact the business models of tomorrow. Read this profile piece from Turkish newspaper ‘Haber Turk’ and find out.
CATEGORY: Turkey, Interviews
It is more important to understand users' behavior than to understand technology – this believes the future researcher Mike Walsh. Speaker or entertainer, Mike Walsh captivates audiences with his message about where technology is headed. Since he published the book Futuretainment in fall of 2009, Mike Walsh mostly traveled around the world, lecturing, while he is a consultant for a number of major international companies. I like to say that I’m like a bee, I cross-pollinate. I’m letting ideas and thoughts from different areas of the world find new ground.
CATEGORY: Norway, Interviews
