Over recent years, seismic changes have taken place in the structure and direction of the media, marketing and entertainment. Since the launch of the first commercial web browser, to the advent of broadband, digital downloads and online virtual worlds, patterns of consumer behavior have adapted and evolved enormously.
For the past decade, Mike Walsh has been at the heart of this consumer revolution helping some of the world's leading companies and brands embrace new ideas for business transformation. His award-winning book FUTURETAINMENT reveals 23 insights on how the rise of the Internet, mobile devices, social networking and user-generated content, amongst other advances, have affected media and entertainment forever.
FUTURETAINMENT is a dynamic visual handbook offering an accessible approach to this complex and evolving subject. It is a must-read for any individual who wants to understand how to influence the future of their business in this new era.
