---
title: Why Big Data Is About Making Better Decisions
description: Big data is not about big technology - it's just about making better decisions
---

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## [Why Big Data Is About Making Better Decisions](https://www.mike-walsh.com/blog/bid/60043/Why-Big-Data-Is-About-Making-Better-Decisions)

Posted by [Mike Walsh](https://www.mike-walsh.com/resources-old/author/mike-walsh)

 May 15, 2014 1:42:00 PM

### [![plane](https://www.mike-walsh.com/hs-fs/file-203031342-jpg/images/37820028.jpg)](http://www.youtube.com/embed/j1Ssgmqn9kg?rel=0)Why Big Data Is About Making Better Decisions

The real issue with with big data today is not defining what it is, but from a business perspective, knowing how to get value from it. Here's my take. Big data is not about big technology - it's just about making better decisions.

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