I was stopping in Hong Kong for a few days en route to the US, and decided to check out Zaha Hadid's futuristic art installation for Chanel. It was superlative. I've been interested in watching the trend of luxury brand collaborating with contemporary artists for a while. TheMobile Art Container concept takes it a step further.

You are ushered into the flowing contours of the container and given a Creative Zen MP3 player to wear around your neck. A svelte voice guides you through the exhibition with a continuous ambient pulse of music. As I walked around, it occurred to me that this is a foretaste of the kinds of layered content experiences that will be possible mobile broadband becomes ubiquitous. Its also an example of the kind of immersive interventions that luxury brands will increasingly undertake, as they move from just projecting an image of an ideal reality, to reshaping reality for their devotees.