Although still not that popular in China, MLB has actually been a powerful content driver of new platform adoption elsewhere in Asia. One of the earliest deals South Korean Mobile TV operator TU Media did was with the MLB to broadcast games of Korean major leaguer Chanho Park. Ride on the subway in Seoul, and you will observe just how popular watching baseball on mobile phones has become. But don't hold your breath on the mainland catching up anytime soon. While Japan, Korea and Taiwan already send their best players to the US, the game is as yet barely played in China.