---
title: Google's Global vs Local Dilemma
description: One of the interesting tensions facing global companies like Google and Facebook is how to balance their desire to take an international, scale driv
---

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## [Google's Global vs Local Dilemma](https://www.mike-walsh.com/blog/bid/50382/Google-s-Global-vs-Local-Dilemma)

Posted by [Mike Walsh](https://www.mike-walsh.com/resources-old/author/mike-walsh)

 Nov 27, 2010 2:08:00 AM

### [![google-dilemma](https://www.mike-walsh.com/hs-fs/file-1274618603-png/new-img/Resources/google-dilemma.png)](http://www.youtube.com/v/khgWS4Uy9LU?fs=1&hl=en_US)Google's Global vs Local Dilemma

One of the interesting tensions facing global companies like Google and Facebook is how to balance their desire to take an international, scale driven view to their platforms, with an appreciation of the unique dynamics of local online culture. I caught up with the head of Google in Mexico, John Farrell - to learn more about the Search giant's approach to fast growth markets in Latin America.

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